PAYROLLMINDS
PAYROLLMINDS
Visual
Payrollminds wanted their brand to feel less corporate and more human. The challenge was finding imagery that could carry warmth and imagination into a world usually defined by numbers and processes.
Payrollminds wanted their brand to feel less corporate and more human. The challenge was finding imagery that could carry warmth and imagination into a world usually defined by numbers and processes.
Payrollminds wanted their brand to feel less corporate and more human. The challenge was finding imagery that could carry warmth and imagination into a world usually defined by numbers and processes.
Payrollminds wanted their brand to feel less corporate and more human. The challenge was finding imagery that could carry warmth and imagination into a world usually defined by numbers and processes.
Payrollminds wanted their brand to feel less corporate and more human. The challenge was finding imagery that could carry warmth and imagination into a world usually defined by numbers and processes.
Payrollminds wanted their brand to feel less corporate and more human. The challenge was finding imagery that could carry warmth and imagination into a world usually defined by numbers and processes.
A licensing collaboration with payrollminds, a global payroll consultancy, bringing a softer, more human visual identity to their brand through a selection of my dreamlike imagery.
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Our Approach
Concept: bring a sense of wonder and humanity into a traditionally technical, corporate world.
Visuals: a curated selection of dreamlike, surreal images licensed for use across their website and brand communication.
Collaboration: working within a licensing agreement, adapting existing work to fit their visual identity while keeping its original spirit intact.
Concept: bring a sense of wonder and humanity into a traditionally technical, corporate world.Visuals: a curated selection of dreamlike, surreal images licensed for use across their website and brand communication.Collaboration: working within a licensing agreement, adapting existing work to fit their visual identity while keeping its original spirit intact.